Background
The Beer Spa is a brand new, one-of-a-kind day spa located in the Five Points Neighborhood of Denver. Owners Damien and Jessica have taken the idea of using beer for wellness to a whole new level. With an increased emphasis on technology, and the addition of a craft beer taproom, The Beer Spa by Snug is a modern, urban oasis where guests can enjoy beer-inspired spa services while sipping on their favorite craft beverage
Strategy + PURPOSE
The Beer Spa is unlike anything else that can be found in America. And even outside of America, the specific design, concept, and technology used set it apart from all other day spas.
Damien and Jessica had a very specific vision for their brand and needed marketing materials that conveyed these messages:
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Energetic/Fun AND Relaxing
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Welcoming/Inclusive
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Natural Wellness
REsults
On February 12, 2021, Damien And Jessica officially cut the ribbon and opened their doors to the public, armed with a full library of video and photo marketing content.
Within days they were fully booked up for three months and continue to be a well-known destination in Denver for craft beer and wellness.
services
Pre-Production
+ Logistics
+ Storyboarding
+ Talent Sourcing
Production
+ Produced & Directed
+ Videography
+ Photography
Post-Production
+ Color Grading
+ Motion Graphics
+ Music Mix
+ Final Assembly
SOlution
The Full Pour Media team worked directly with The Beer Spa, serving as their external marketing agency, to realize their creative vision and execute on their marketing needs.
We developed a production and post-production strategy to successfully capture, edit, and deliver engaging video and photo content that truly conveys the look and feel of The Beer Spa for potential customers.
Comprehensive, Connected Content
The Beer Spa needed a "ready to launch" package of content so they could hit the ground running when they opened, which meant creating both photo and video assets. In order to ensure uniformity between the two media, Full Pour had both video crews and photography crews on-site during production.
The result is a cohesive set of creatives with a highly recognizable style that can be used across their website, social, and anywhere else.