Background
The Missouri Craft Brewers Guild is a 501(c)(6) nonprofit organization representing more than 100 independent craft breweries in the state of Missouri. Like most craft brewers guilds nationwide, they advocate for a just and rational regulatory and statutory environment at the state and federal level and to promote independent craft brewers.
The MO Craft Brewers Guild celebrates Show Me Craft Beer Month - and as the Show Me State, they wanted something a bit brighter, bolder, and more fun. They approached Full Pour Media in the hopes of a rebrand of the graphics behind the state’s imagery across web, social, and print branding.
Creative Strategy
Our goal was to create a bright, bold brand image for Show Me Craft Beer Month that encapsulated the spirit of Missouri’s unique craft beer scene.
services
Brand Strategy
Design
Design Process
The former logo had muted colors and many conflicting design elements. We wanted the new logo to contain some adventurous color for the Show Me State, with movement that keeps the eye interested.
Initial Concept
We looked for a really impactful typeface for the branding that gave it a retro look, and started to form it around the state outline.
Knowing that the logo would be at the forefront of collateral meant that we wanted it to be legible while still having a more design-focused look than the former branding.
SECONDARY DESIGN
After utilizing the text to connect together, we moved the design forward by carrying the thick, swirling typeface into the background to help the design pop.
VARIATIONS + DEVELOPMENT
Updating the logo included more focus on the Show Me State Craft Beer Month text itself, and we included customizing the typeface to create a cohesive look.
ADDITIONAL BRAND ASSETS
The Show Me Craft Beer Month assets span across web and social for branding (including social posts and website banners), as well as on glassware and merchandise for breweries to carry and help sell product to support the Missouri Brewers Guild.
BRANDED MERCH MOCKUPS
Table toppers, posters, and social media frame options were created to help breweries showcase their own product photography within the bounds of the branding.
PRINT + PROMOTIONAL MOCKUPS
Creating mockups to show breweries how they can showcase the print options within their taprooms helps them to imagine where they’d be able to utilize the marketing tools at their discretion.
Full Pour Media played a pivotal role in reimagining the branding for the Guild's Show-Me Craft Beer Month—a month-long, state-wide campaign celebrating Missouri craft beer.
They took a basic, uninspired design concept and revived it with a whole new bright, vibrant look.
Sherry W